Brand USA Global Ambassador Panel

About the Program

The Brand USA Global Ambassador Program is a peer-to-peer network of travel advisors who share their USA expertise with clients and colleagues. It began in 2025 with 12 advisors in Australia and New Zealand, and now expands to 14 markets.

We're looking for advisors who are passionate about the USA and want to deepen their destination knowledge, share authentic stories, and play a bigger role in industry conversations. Brand USA supports ambassadors with tools, knowledge, and benefits.

In-market kickoff events: Early fall 2026
Ambassador tenure: October 1, 2026 – December 31, 2027

Your Information

Full Name * Please enter your full name

Email Address * Please enter a valid email address

Company Name * Please enter your company name

Job Title * Please enter your job title

Mobile Phone Number * Please enter your phone number

Country of Residence * Please select your country

How long have you been in the travel industry? * Please answer this question

Tell Us About You

I'd like to submit a video answering the questions below

Upload your video to YouTube, Loom, Google Drive, or similar and paste the link below. Questions will be auto-filled with "See video" so you can review what to cover.

Why do you want to be a Brand USA Ambassador? * Please answer this question

What makes you an ideal candidate? * Please answer this question

If you had to give a training session to your peers on anywhere in the USA, where would you speak about and why? * Please answer this question

What do you love about the USA? * Please answer this question

What about the USA would you like to know more about or experience? * Please answer this question

What do you think would help agents when it comes to selling the USA? * Please answer this question

Social Media

How do you use social media to promote your business? * Please answer this question

What are your social media account handles? List your handles for Instagram, TikTok, LinkedIn, Facebook, etc.

Agreement

I have read and understand that selected Global Ambassadors will be required to enter into a Brand USA Ambassador Agreement and agree to a Code of Conduct. By submitting this application, I confirm the information provided is accurate and I consent to Brand USA contacting me regarding my application. *

You must agree before submitting

Application Submitted

Thank you for applying to the Brand USA Global Ambassador Panel! We will review your application and follow up with next steps.

If you have questions, please contact your local Brand USA office.